ComScore, a leading Web traffic monitoring firm, even began a metrics service tracking the most popular widgets and their usage. Then Google upped the ante with its OpenSocial initiative, a standardized widget-development tool that would allow developers to write one application that can work with any social networking site adopting the technology - which include MySpace and Bebo. The concept gained prominence in 2007, picking up momentum once Facebook opened its platform so that any developer could write an application using its user data and connections. What’s more, users can simply copy widgets found on friends’ profiles and insert them onto their own, thus enabling a tremendously viral distribution opportunity. Next year, we’ll see if they do any good.Īn offshoot of the global social networking trend, widgets are small applications that users can place into their blogs, profiles and Web sites, and thereby extend the functionality of an otherwise separate Web site or service. DENVER (Billboard) - This year saw the emergence of a new buzzword in the digital music space - widgets.
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