Greg Brenneman’s Right Away and All At Once.Harv Eker’s Secrets of the Millionaire Mind Eula Bliss’ On Immunity: An Inoculation. ![]() Note that I have previously reviewed the following books this year: Organizations must differentiate themselves like Apple and stand out from the masses by marketing WHY the world needs your company. This drives the business towards becoming a commodity. My take-away from this book is that we should never market a product or business with WHAT is being sold. Once an organization knows “Why” it exists then it can determine “How” to deliver on this and exactly “What” it will do to deliver the “Why.” This compelling reason “Why” the organization exists needs must be ingrained into the organization’s culture. ![]() Sinek explains the philosophy of defining an organization’s purpose or reason for existing. Although it is especially relevant to business leaders, it applies to each of our personal lives as well! ![]() This is an excellent book that every person should read. This week’s book review is Start with Why by Simon Sinek
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